How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
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Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place.
If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need.
That’s why this week, we’re re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom.
Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence.
Whether you’re shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly’s insights are packed with practical advice you won’t want to miss.
Tune in for an empowering conversation that’s reshaping how moms think about buying a car—for good.
The Car Mom: How Kelly Stumpe Is Changing the Automotive Industry for Families
Kelly Stumpe, widely known as The Car Mom, came from a legacy family in the car business, took her deep industry knowledge and used it to disrupt the male-dominated auto world by building something revolutionary: a car-buying platform specifically designed for moms.
Balancing motherhood with her career, Kelly stepped away from traditional car sales and leaned into content creation—launching car tours and reviews on YouTube and social media. What started as a passion project quickly grew into a trusted source for families looking to make informed, confident vehicle decisions.
Kelly’s journey is a powerful reminder that with grit, vision, and a clear mission, women can reshape entire industries—and still show up fully in their personal lives. Her story will resonate deeply with any mom, entrepreneur, or creative looking to make an impact on their own terms.
Empowering Moms Through the Car Buying Process
As Kelly’s platform gained momentum, she began speaking directly to the real pain points that moms face when buying a car—things like car seat configurations, trunk space for strollers, and overall family safety. She shifted the conversation away from just specs and horsepower and toward what actually matters in a family vehicle.
Kelly shares how she built a loyal and engaged audience by first focusing on helping people, not just making money. She talks about how she built her team, learned to monetize with intention, and developed brand partnerships, YouTube revenue, and even online courses and merch.
If you’re building a brand or business, especially one rooted in service, Kelly’s insights here are pure gold. It’s about trust, transparency, and never underestimating the power of community.
Making Car Buying Less Intimidating
Buying a car doesn’t have to be a dreaded, overwhelming experience—especially not for moms trying to find the perfect family fit. Kelly dives into what it actually looks like to take control of the car-buying process.
Using tools like Dealer Rater to find the right salesperson, and avoiding the outdated “lot shark” dynamic, she walks listeners through a smarter, more empowering approach to car shopping. We talk about the shift in the industry toward transparency, consumer advocacy, and why you deserve to feel respected—whether you’re shopping solo or rolling deep with kids in tow.
Kelly also shares a vulnerable moment about her desire to be seen as a journalist, not just an influencer. She’s on a mission to bridge that gap—bringing credibility, depth, and honesty to an industry that’s long needed a refresh.
Building a Business and a Legacy
Kelly opens up about the importance of building a brand that isn’t overly tied to her personal identity—something that can evolve, scale, and sustain even if she steps away. Don’t worry, there’s no plans of that happening any time soon.
Victoria and Kelly explore the emotional balancing act of being a working mom: the guilt, the boundary setting, the prioritization of what really matters. She talks about the power of creating core memories with your kids and finding childcare that supports—not replaces—your role as a present, intentional parent.
Kelly leaves us with this empowering truth: You’re allowed to do things differently. Whether it’s disrupting an industry or designing a business around your life (instead of the other way around), you don’t have to follow outdated rules. You can make your own.
Key Quotes
“When you are a disruptor, there are no rules that you have to follow.”
Kelly Stumpe
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