WHAT YOU’LL LEARN
‘Fake it til you make it’ is a phrase you won’t hear from us. We believe that knowledge is power and the sooner that you develop a clear brand strategy for your business, the sooner you’ll start to see results. When you enroll at The Branding Business School, you will learn from notable female founders how to build a 6-figure brand online in this highly competitive era.
Less Time. Less Money.
Less information you don’t need.
This program contains 10 staple modules ranging from 5-25 minutes long. Each module will be accompanied by an assignment that will help you apply what you’ve learned to your own business.
10
MODULES
~2
WEEKS
MODULE ONE
SETTING THE STAGE FOR SUCCESS: HOW YOU BECOME THE GO-TO
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In this module, Victoria Marcouillier (founder of BrandWell Designs™), shares the obvious and not-so-obvious advantages of becoming the go to in your industry. Understanding the implications of becoming a go to brand will help to guide every decision you make as you build your business.
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This module will be accompanied by a brief assignment: “Finding Your Motivator”
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Recognize the responsibility and reward that comes with being the go to in your market.
MODULE TWO
THE POWER OF PERCEPTION: CONNECTING YOUR PRODUCT TO YOUR PEOPLE
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In this module, Victoria Marcouillier (founder of BrandWell Designs™), reveals an unforgettable definition of branding that will help reframe the way you think about your business.
She debunks common myths surrounding target audiences and help you realize how to tie your product (or service) to your people.
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This module will be accompanied by a brief “Who Are My People, REally?”
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Understand branding at a high level and know exactly who you are marketing your offer to.
MODULE THREE
SIX SECRETS TO BUILDING A HIGHLY PROFITABLE BRAND ONLINE
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In this module, Victoria Marcouillier (founder of BrandWell Designs™), will walk you through key considerations when naming a business.
Even if you already have a name for your business, this class will provide you with knowledge that will help you name future products, services or branch-off brands.
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This module will be accompanied by a brief assignment: “Narrowing Down Names”.
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Identify a strong and strategic name for your business.
MODULE FOUR
UNDERSTANDING AND CRAFTING
BRAND TONE OF VOICE
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In this module, Victoria Marcouillier (founder of BrandWell Designs™), explains brand voice — what it is, why it’s important, and how to craft a powerful one for your business.
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This module will be accompanied by a brief assignment: “Developing Your Brand’s Verbal Identity Guide”
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Make your business more recognizable and loved by your target audience and drive revenue.
MODULE FIVE
OVERCOMING IMPOSTER SYNDROME AND SHOWING UP WITH AUTHORITY IN YOUR SPACE
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Learn from award-winning international confidence mentor & personal branding expert, Michele Charles Gustafson (founder of Hue & Style®), how to show up confident.
Say goodbye to imposter syndrome and hello to strong confidence & self-presentation as you learn to act like a CEO and command respect as an entrepreneur.
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This module will be accompanied by a brief assignment: “Show Up Confident”
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Begin showing up with authority in your space.
MODULE SIX
DIFFERENTIATING IN ORDER TO DISRUPT: A DEEP DIVE INTO BRAND POSITIONING
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In this module, Victoria Marcouillier (founder of BrandWell Designs™) shares what it means to be an industry disruptor. When everyone else is striving to be like their competition, Victoria teaches you how to differentiate and how to make your differences a key part of your marketing strategy.
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This module will be accompanied by a brief assignment: “Finding Your Differentiators”.
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Identify your brand’s unique position in the market.
MODULE SEVEN
HOW TO PROTECT YOUR BRAND FROM COPYCATS AND COMPETITORS
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If you've heard even one of the millions of stories of companies receiving cease and desist letters and having to rebuild their brand from the ground up, then you know how important protecting your brand is.
In this module, Paige Griffith, J.D. (founder of The Legal Paige®) teaches how to legally protect your brand from day one through contracts, copyrights, and trademarking.
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This module will be accompanied by a brief assignment: “Getting Legally Legit”
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Eliminate fear by building a protected brand.
MODULE EIGHT
HOW TO GAIN BRAND EXPOSURE THROUGH SOCIAL MEDIA
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What if you approached social media with a clear strategy in 2024 instead of throwing stuff at the wall to see what sticks.
In this module, Kelly McKenna. (founder of Sit With Kelly and Business of Therapy) teaches how to create viral content on social media to increase brand awareness and exponentially grow your reach online.
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This module will be accompanied by a brief assignment: “Creating Viral Content to Gain Brand Exposure” along with a free month’s access to Kelly’s Reel’s Membership group.
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Show up consistently on social media with a proven strategy for success to attract more followers who will turn into customers.
MODULE NINE
HOW TO CREATE BUZZ AROUND YOUR BRAND TO FAST-TRACK YOUR GROWTH
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This module is led by esteemed PR strategist, Carolyn Sutton (founder of Brand Your Brand®). Carolyn breaks down numerous ways you can generate buzz for your brand both on and offline.
Learn how to get your brand “PR ready” to ensure that your story is told on as many platforms as possible.
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This module will be accompanied by a brief assignment: “Crafting Your Key Messages”
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Identify your key messages that you will use to achieve more brand exposure.
MODULE TEN
HOW TO DOUBLE YOUR SALES BY TYING EMOTION TO A PURCHASE
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In this fireside chat, Victoria Marcouillier interviews her long-time sales coach, Gwen Tinsley (founder of Grit & Tenacity), Gwen and Victoria discuss the mindset shifts that need to take place in order to sell confidently for your business.
Gwen shares the exact strategies that were implemented for BrandWell to help double the monthly revenue of the company in six months.
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This module will be accompanied by a brief assignment: “Features vs. Benefits”
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Confidently close more sales.
Join the Waitlist
Enrollment will only open 3x per year. Don’t miss your chance to attend The Branding Business School this summer + receive weekly advice on how to become the go to in your industry when you join the waitlist. Waitlisters receive first access + a discount code during launch week.