THE BRANDING
BUSINESS SCHOOL

PODCAST


The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.

Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday. 

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Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33

This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving design agency, she shares how shifting gears toward a boutique, higher-touch business model has brought both clarity and growing pains. The changes may feel uncomfortable at times, but Victoria opens up about why she sees this season as a sign of meaningful growth.

As she looks ahead, Victoria shares the three main areas she’s choosing to focus on this year: getting comfortable with being uncomfortable, creating better organization for her calendar and her mind, and building BrandWell with a long-term vision. From hiring her first business mentor and surrounding herself with women further ahead, to creating more margin in her daily routines and finally building a CEO dashboard to organize big-picture ideas, she’s leaning into the discomfort of change while also setting herself up for greater clarity and peace.

Victoria also reflects on how her mindset has shifted since her 20s, from chasing hustle and quick wins to embracing the slow, steady, and meaningful work of creating a legacy brand. With honesty and vulnerability, she shares how she’s learning to measure success less by monthly sales and more by profitability, sustainability, and consistency over time. Whether you’re in a season of hustle, growth, or reflection, this episode will inspire you to pause, take inventory, and start planting the seeds for your own long game.

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What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx

Scaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council member, top female coach recognized by Yahoo Finance, investor, founder of Tailored Premier, and mom of twins. With nearly 20 years of executive-level sales and leadership experience Jessica knows exactly what it takes to move beyond the $100K mark and confidently scale toward the million-dollar milestone.

Together, Victoria and Jessica unpack the realities of scaling at each stage of business growth ($100K, $500K, and $1M+) and reveal the strategies that help women entrepreneurs shift from overwhelmed operator to visionary CEO. From avoiding common mistakes that stall progress, to building the right support team, to simplifying your offers for long-term growth, this conversation is packed with practical, proven advice.

This episode is designed to help you scale strategically, lead with clarity, and create a business that fuels both revenue and freedom. Whether you’re chasing your first six figures or preparing to cross into seven, you’ll walk away with the tools, mindset shifts, and confidence to build a business designed for sustainable success. Get your notebook and pen ready, grab your coffee, and enjoy this motivating episode with Jessica Marx! 

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