This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving design agency, she shares how shifting gears toward a boutique, higher-touch business model has brought both clarity and growing pains. The changes may feel uncomfortable at times, but Victoria opens up about why she sees this season as a sign of meaningful growth.

As she looks ahead, Victoria shares the three main areas she’s choosing to focus on this year: getting comfortable with being uncomfortable, creating better organization for her calendar and her mind, and building BrandWell with a long-term vision. From hiring her first business mentor and surrounding herself with women further ahead, to creating more margin in her daily routines and finally building a CEO dashboard to organize big-picture ideas, she’s leaning into the discomfort of change while also setting herself up for greater clarity and peace.

Victoria also reflects on how her mindset has shifted since her 20s, from chasing hustle and quick wins to embracing the slow, steady, and meaningful work of creating a legacy brand. With honesty and vulnerability, she shares how she’s learning to measure success less by monthly sales and more by profitability, sustainability, and consistency over time. Whether you’re in a season of hustle, growth, or reflection, this episode will inspire you to pause, take inventory, and start planting the seeds for your own long game.

What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your audience.

Victoria also shares transformative insights on crafting a powerful website homepage, especially for service-based businesses. Learn to communicate your value proposition with compelling headlines, strategic calls to action, and high-quality visuals that build trust. From using lead magnets and ensuring mobile-friendly design to adopting basic SEO practices, today’s episode provides practical tips that boost conversions and drive sustainable traffic. Plus, Victoria will explain why investing in professional web design can elevate your brand authority. Whether you're starting out or looking to scale, this episode is packed with actionable advice to turn your website into a powerhouse for your business.

As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell. 

Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn’t, then continues to share how she decided to navigate the challenges throughout the year. Victoria also discusses the recent rebrand of her design agency and shares her insights on the process. With this rebrand, BrandWell is stepping into an elevated version of themselves and Victoria shares a few of BrandWell’s big plans for 2025… Including a BIG ANNOUNCEMENT!

This episode promises to be a fun catch-up conversation while also being a valuable and encouraging resource for any female entrepreneurs looking to assess their own businesses and make informed decisions for their future. So grab your earbuds, or turn on CarPlay, and enjoy this episode!