
THE BRANDING
BUSINESS SCHOOL
PODCAST
The Branding Business School Podcast is for the dreamers and the disruptors. You don’t need an MBA to become a successful CEO, and the women you learn from on this podcast are living proof.
Tune into weekly episodes with Victoria Marcouillier as she and her guests discuss brand strategy, marketing, motherhood, and more. *New episodes air every Wednesday.
The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong
Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience are what actually build lasting businesses.
Unpack why today’s “manifest it” message can leave you discouraged, and how embracing a season of hustle can prepare you for the freedom and flexibility you dream about. Victoria also shares the truth most people don’t want to hear: business will feel hard sometimes, and that’s not a sign you’re failing; it’s a sign you’re growing.
If you’ve been wrestling with whether you’re pushing too hard or not doing enough, this conversation will reframe the way you see your work. Press play and let Victoria encourage you to keep going, even when it feels tough, because the payoff is always worth the perseverance.