Discover the secrets to setting your business apart in this insightful episode! Listen in as Victoria explores the concept of brand differentiation, using renowned brands like Chick-fil-A and Warby Parker as examples of companies that have masterfully carved out their unique differentiators. Victoria dissects how these companies, and others like them, leverage their unique strengths and deep understanding of their target audience to stand out in a crowded marketplace.

As the episode progresses, Victoria shares the story of her own web design business, Brandwell, and what differentiators she leaned into to create her current customer base of serviced based, female entrepreneurs. Whether you're just starting or looking to reposition your brand, this episode offers invaluable lessons and actionable steps to help you on your branding journey.

Jessica and Amy, from How To Buy A House Class, join Victoria in a conversation about real estate, entrepreneurship, and of course, branding! Jessica and Amy are a dynamic realtor duo from Nashville, Tennessee. They've noticed that many potential homeowners lack access to straightforward and accurate information about the home buying process. Listen in as they share their story behind the creation of their 'How to Buy a House' class - a free, in-person educational course aimed at simplifying the complex world of real estate for first-time buyers. We cover their individual backgrounds, how they teamed up, and why they chose to buy their own homes in their early twenties.

This episode is not just about pricing - it's about saving you and your client's time and generating more qualified leads. Today Victoria dives in with 4 reasons why displaying your pricing on your website is a non-negotiable for her. Whether you’re hesitant about disclosing your prices or simply curious about what the benefits could look like as a serviced based provider, you’re going to want to listen to this episode. By the end of this you might have a different perspective on displaying your pricing on your website.

Join us in celebrating our 100th episode! We're joined by Brittany, Victoria’s sister, for a recap on Circle Day at Squarespace headquarters and some rapid fire Q&A that you, the listeners, submitted.

Some of the questions we answered were how to overcome the fear of public speaking, how to overcome imposter syndrome and speak as an “expert” on a topic, what Victoria would do differently if she could start BrandWell over again, and favorite softwares’ to use besides Squarespace for your business. This episode is packed with experiences, insights, and tips you don't want to miss!

This episode is an honest conversation about sales with Lauren Stinner. We talk about how Lauren started taking sales calls for BrandWell and two big hurdles that she’s had to overcome with selling. We dive into how to sell with confidence, and also how to protect that confidence and move forward even after you receive a negative review.

Lauren Stinner is BrandWell’s COO and has taken on the task of sales calls since last year. Lauren chats about how she converted her first sales call she took, even with no formal training, and also how the additional training she received after that has helped her continue to sell with confidence.Lauren enjoys connecting with people on the sales calls and has even connected with a handful of fellow Swifties. Naturally, Taylor Swift does come up in conversation throughout this episode.

Anna Brakefield, the co-founder of Red Land Cotton, reveals her remarkable American success story alongside her father, Mark Yeager. At Red Land Cotton, the three truths at the core of everything they do are: being family owned, American made, and focused on heirloom quality. Their direct-to-consumer company offers quality cotton products that were made with the cotton grown directly from Mark’s farm and manufactured exclusively within the United States.

As female entrepreneurs, we have a lot on our plates. It’s time to be strategic in the way you show up for your business. In this episode, Victoria shares her 7 secrets to charging more while working less. From her own experience, she’s learned that leveraging the power of branding and by understanding her brand positioning, you can charge more for your services and in turn work less, all while giving your clients a better experience.

Rachel Rouhana is the founder of Haute Stock which is the first styled stock photography membership for women entrepreneurs. She shares with us how motherhood led her to creating her own business and how she went from starting a luxury chocolate favor company to creating what’s now a wildly successful stock photography membership.

Enjoy the Season Premier of the same great podcast with a new name and mission, The Branding Business School Podcast

Enjoy the Season Premier of the same great podcast with a new name and mission, The Branding Business School Podcast

Enjoy the Season Premier of the same great podcast with a new name and mission, The Branding Business School Podcast

Enjoy the Season Premier of the same great podcast with a new name and mission, The Branding Business School Podcast